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BMW reports 9.5% drop in 2016 U.S. sales

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U.S. sales of BMW brand vehicles dropped 9.5% over 2016, according to The BMW Group.

After a record-setting 2015 where the company reported selling 346,023 vehicles, BMW brand sales were 313,174 in 2016. Group sales — including BMW and Mini brands — in the U.S. were off 9.7% for the year.

Despite the drop in sales, the South Carolina-produced X3 set a new sales record in 2016 with 44,196 sold — an increase of 38.5% year over year. Ludwig Willisch, president and CEO of BMW of North America, said sports activity vehicle sales topped 50% in December. Sales of the vehicles produced in South Carolina jumped 2.7% year over year and 5.2% in December.

While sales of the X3 were up, other X model sales were down for the year. The X4 experienced a 22.4% drop in sales for the year and the X6 dropped 10%. The X5 had the highest number of sales of the X models with 47,641 for the year, but that was a drop of 13.4% from the 54,997 sold in 2015.

The sport activity vehicle segment was the only segment with positive growth in U.S. sales during the year. BMW passenger car sales were down 14.5% year over year while Mini brand sales fell 11.1% over 2015.

In December, BMW group sales were 37,493, a drop of 5.4% from the same month a year ago. Mini brand sales were down 7% in December with 4,658 vehicles sold.

Willisch said the company remains optimistic for 2017.

“The New Year brings optimism for the year ahead and now we’re looking forward to the Detroit Auto Show next week and the launch of our brilliant, all-new 5 Series,” Willisch said, in a news release.

Sales of BMW pre-owned vehicles set a record in 2016 with 234,943 vehicles sold, a 25.5% increase over 2015. Mini pre-owned sales also set a record with 28,633 sold, a 6.9% increase year over year.

New Vehicle Sales BMW of North America LLC, December 2016

 

Dec. 2016

Dec. 2015

%

YTD 2016

YTD 2015

%

BMW brand

32,835

34,625

-5.2

313,174

346,023

-9.5

BMW passenger cars

20,419

22,818

-10.5

209,231

244,767

-14.5

BMW light trucks

12,416

11,807

5.2

103,943

101,256

2.7

MINI brand

4,658

5,009

-7.0

52,030

58,514

-11.1

TOTAL Group

37,493

39,634

-5.4

365,204

404,537

-9.7

Source: BMW of North America LLC

Reach Matthew Clark at 864-720-1222.

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