A U.K. golf travel company is establishing its first U.S. operations in Mount Pleasant, according to a news release from the S.C. Department of Commerce.
Golfbreaks.com, which is headquartered just outside of London, organizes about 220,000 golf travel vacations each year. Its new North American office, located at 1156 Bowman Road in Mount Pleasant, will initially offer golf vacations to the United Kingdom and Ireland. The office’s offerings will be expanded to include Mexico and the Dominican Republic by January and to U.S. destinations later next year, the news release said.
“There are 30 million golfers in North America compared with 4 million in the U.K., and if we can capture the same 5% market share as we have in the U.K., we will be sending 1.5 million North American golfers on golf vacations annually at some point,” Daniel Grave, CEO and co-founder of Golfbreaks.com USA, said in the news release. “This, in turn, will provide career opportunities for literally hundreds of Charleston-area residents.”
The company has hired five employees to manage the Mount Pleasant office, and hiring for new positions will be ongoing, the news release said. Interested applicants can find out more by email.
Charleston County Council Chairman Elliott Summey called the concept a “hole-in-one.”
“Congratulations to Golfbreaks.com on their expansion into the world’s most acclaimed travel destination,” he said in the news release. “Charleston County is a natural fit. Our community has a passion for golf, and, more importantly, we have a desire to foster business growth alongside our favorable quality of life.”
Golfbreaks.com participated in the state’s new Landing Pad program, which helps companies entering the U.S. or S.C. market for the first time navigate issues such as regulation, taxation and translation, the news release said.
“We’re confident Landing Pad businesses will continue to find the town’s stunning natural beauty, low taxes, unmatched quality of life and hands-on, real-time business support attractive for putting down roots in Mount Pleasant,” Mayor Linda Page said in the news release.