Beronica Whisnant will head real estate sales and marketing for the BullStreet Neighborhood, as well as serve on project-specific boards such as the BullStreet Master Owner’s Association and the planned BullStreet Merchants’ Association, according to a press release.
As director of real estate at BullStreet, Whisnant will be responsible for recruiting and growing the number of commercial users in the 181-acre BullStreet Neighborhood and will open an anticipated on-site office later this year, the release added.
“Our strategic plan anticipated a local office and manager further down the road, but given the amount of work taking place at BullStreet, we felt that we should go ahead and establish these things now,” said Robert Hughes, president of Hughes Development Corp. and lead project manager of BullStreet. “We’re thrilled that Beronica has agreed to join our team and believe that she will provide an experienced, local presence as BullStreet continues to grow.”
As the key, on-site representative of the master developer, Whisnant will serve as a resource for the other brokerage partners active on the site (as opposed to serving as a broker), the release said.
Retail brokerage for the First Base Building at BullStreet will remain under the purview of Scottie Smith and JP Scurry of Colliers International, and development partners will continue to manage their own brokerage for projects within the overall BullStreet Neighborhood, such as the 31-acre Commons at BullStreet retail development (HCP and Branch Development), the TownPark at BullStreet townhomes (The Moore Company and TerraNova Group), the Parker Annex office building (Diversified Development), he release said.
A member of the Greater Columbia Association of Realtors’ Million Dollar Club and a Circle of Excellence life member, Whisnant is a five-time winner of the association’s “Top Leasing Agent” award. Whisnant began her career at Edens & Avant, where she worked for 10 years before joining Colliers International and subsequently NAI Avant.
Whisnant has served on the City of Columbia’s Design/Development Review Commission (DDRC) and chaired the Greater Columbia Association of Realtors Commercial Division Board.