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Advertising & Marketing Tips

Why It’s Important to Market During Economic Uncertainty: A Complimentary Guide

During times of economic uncertainty, there is increased pressure on budgets and a need to do more with less. This can sometimes lead advertisers to pull back. There is no denying the challenges business leaders face during times of economic uncertainty; however, economic uncertainty also creates significant opportunities for b[...]

The Importance of First-Party Data: A Game Changer in Targeted Marketing

In the ever-evolving world of marketing, data has emerged as the driving force behind successful campaigns. With 55% of the Internet traffic blocking third-party cookies, the spray and pray approach of third-party cookies / third-party data is no longer sufficient. To set up the most effective marketing campaigns, business execu[...]

The Modern-Day Marketing Checklist

In the ever-evolving landscape of B2B marketing, creating a cohesive omni-channel strategy is paramount to reaching your target audience effectively. By incorporating various tactics across multiple channels, B2B companies can amplify their brand presence and engage potential clients on multiple fronts. Here’s your comprehensi[...]

Embracing Change: Advertising in the Post-Third-Party Cookie Era

In the dynamic realm of online advertising, a seismic shift is underway as Google charts a course to block all third-party cookies on its Chrome web browser by early 2025. Chrome, making up 77% of market share, is following in the footsteps of Apple’s Safari and Firefox. This move marks the official end of third-party cookies [...]

Sponsored Emails for South Carolina Businesses

Sponsored or co-branded emails are among the most common marketing tactics used to reach business decision-makers. They enable you to contact people on the mailing lists of other organizations so you can deliver your email marketing message to their audiences. 

How to Build a Marketing Budget That Allows for Flexibility

In today’s competitive environment, effective marketing is crucial for growth. Companies face the challenge of doing more with less and often must adapt to their business' needs if goals are not met. Developing a flexible marketing budget is essential for ensuring your objectives are met by the end of the year. Here are ten st[...]

How On-Site Display Advertising Can Help You Advertise to Business Professionals

When it comes to advertising your business to a specific target audience, on-site display advertising can be a highly effective tool. Display advertising is a form of online advertising that uses visual elements such as images, videos, and graphics to deliver your message to your target audience. 

Webinars for Business Professionals

A webinar is a seminar that is conducted virtually with a group of individuals. Webinars are a way for companies to spend one-on-one time with their target audience, diving deeper into their product, service or philanthropy, all while increasing their lead generation opportunities. There are a variety of types of webinars. Many [...]

Paid Search for South Carolina Business Professionals

With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For example, keywords relevant to business professionals might be “leadership” or “innovation.”   Paid search ads are sold [...]

Social Media Advertising for South Carolina Businesses

Social Media has become an integrated part of our daily media journeys. Social media is embedded in our lives, whether we use social media to stay in touch with colleagues, read news and opinions, learn about new products, research companies, look for events, and even to be entertained. Here are some quick social media statistic[...]

How Advertising in E-Newsletters Can Help You Market to South Carolina Business Professionals

E-newsletters are daily, weekly or niche emails that reach opted-in subscribers with relevant industry news and intelligence. Business professionals use them to stay up to date on the latest news and trends. The emails hit directly into the audience’s inbox, and they tend to have very high engagement rates due to their very n[...]

Audience Retargeting for South Carolina Business Leaders

With the overwhelming amount of information that each of us is exposed to daily, business professionals must fight for the attention of their target audience. Experts now estimate that it takes eight touchpoints to earn a customer lead (1), a number that continues to grow over the years. Trying to capture your audience when t[...]