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Colite chosen for American Airlines international sign rebranding

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Staff Report
Published Nov. 11, 2015

Colite, a Columbia-based sign company, has been selected by American Airlines as a primary signage provider for the airline’s global rebranding program.

To date, Colite has fabricated and installed new signage for American at 127 terminals, 86 cargo sites and 15 hangars in 20 countries.

Columbia-based Colite has made and installed new American Airlines signs at locations in 20 countries. (Photo/Provided)
Colite was first chosen by FutureBrand, a national rebranding company that designed American’s new logo. FutureBrand picked Colite to produce multiple rounds of prototypes to ensure brand guidelines were met at every site.

“This project was unique because American Airlines is one of the world’s most iconic ‘American’ brands of our time,” said Bryan Gause, Colite’s senior project manager. “The expansiveness of this project was also a challenge, not only in terms of the number of locations, but also by the variation of sign types.”

Size was a factor not only in the number of locations involved in the rebranding, but also in the size of the lettersets, which in some cases are over 30 feet tall.

Colite was picked because of its global network of manufacturing and installation partners, combined with its ability to handle pre-installation prep, logistics, permits, site notifications and tight timelines, officials said.

“We are proud to play an important role in modernizing this American icon,” said Marty Brown, Colite CEO. “In the end we were able to simplify this effort for our client by managing cost, ensuring timelines and standards were met and delivering quality and brand consistency of the new American logo.”

The value of the contract was not announced by the family-owned sign company.

The rebranding was launched following American’s merger with US Airways in February 2013 as part of American’s plan to emerge from Chapter 11 bankruptcy involving its parent, AMR Corp.

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