Published Nov. 25, 2015
A survey of U.S. shoppers showed 40% of respondents ages 18 to 24 planned to chase deals online on Black Friday while 37% in that bracket were looking to hit the aisles. The national survey released by Austrian-based Couponbox shows 45% of that older teen-young adult group said they had no online shopping planned during the holidays.
“Really when we looked at the results, we were surprised by that demographic,” said Holly Rollins, president of the Greenville-based 10xdigital, which conducted the survey distributed to 1,400 American shoppers. “When we looked deeper, a lot of those people are in college or rely on their parents for shopping money. This connects back to their parents do a lot of the family’s Christmas shopping. They just don’t have the expendable income in that age bracket.”
That group was second highest behind the 62.4% of holiday shopping respondents 65 and older who said online shopping was not in their plans. The survey shows 40.6% of shoppers ages 55 to 64 planned no Christmas shopping online, followed by 36.1% ages 45 to 54, 32.1% ages 25 to 34 and 32% ages 35 to 44.
Asked what their No. 1 gift wish was, adults said travel-vacation 25%, clothing 19%, electronics 19% and new car 14%.