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X models drive BMW Group sales for first 9 months of 2015

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Staff Report
Published Nov. 9, 2015

With X model sales jumping sharply and increases in its Mini and Rolls-Royce brands, the BMW Group has reported a record sales for the first three quarters of the year.

According to the company, all three brands under the BMW Group umbrella have accounted for a 6.9% increase in sales over the same period a year ago. A total 545,062 units across all three brands have been sold in the first three quarters of 2015, compared with 509,669 over the year-ago period. Only the Rolls-Royce division experienced a downturn over the year, a 6.3% reduction in sales from 2014 to 2015. Mini notched a 6.4% increase in sales in the third quarter and a 18.7% increase over the first nine months of 2015.

The Greer-produced X models have seen increases, led by the X6, which increased sales to 32,857 units, a 40.5% increase over 2014. The X5 model sales rose by 19.8% from 104,997 in 2014 to 125,739 in 2015. Additionally, the X4, which only launched a year ago, moved 40,920 units in the first three quarters of the year, compared with 7,199 over the first three quarters in 2014.

“We continue to chart a course of profitable growth, with reported figures continuing their upward trend in the first nine months of the year,” said Harald Kruger, chairman of the Board of Management of BMW A.G., in a statement.

Sales volume for the BMW Group and “favorable currency factors” helped the company’s year-to-date revenues increase by 16.4%, and group net profit is up 6.8% over 2014, another record for the group, according to BMW A.G. CFO Friedrich Eichiner.

Eichiner said he expected the trend to continue for the rest of the year.

“On the assumption that the upward trend continues, we reaffirm our ambitious targets for the full-year 2015 and aim to achieve new high levels for sales volume, revenues and earnings,” Eichiner said.

Because of the overall increases in sales, the BMW Group reported an increase in its worldwide workforce over the first three quarters of 2015. Worldwide, the group employed 121,316 compared with 114,587 the same time a year ago. According to the company, it “continues to recruit engineers and skilled experts, in order to keep pace with rising demand for BMW Group vehicles, to forge ahead with innovations and to develop new technologies.”

BMW Group sales in Europe produced an increase of 10.3% over the year as 731,637 units were sold in the first three quarters of 2015. In the region, sales in Germany increased by 5.3%, but jumped 13.8% in Great Britain and 19.6% in France. Sales volume in the United States jumped 7% over the year, from 276,491 units in 2014 to 295,728 in 2015. Overall, in the Americas region, the group had an increase of 7% over the same period in 2014. Sales in Asia saw a 4.2% increase in the first nine months, including a 9.8% increase in Japan and a 1.9% increase in mainland China.

BMW Group numbers


Overall group sales volume

BMW sales volume

Mini sales volume

Rolls-Royce sales volume

Motorcycles sales volume


Q3 2015







Q3 2014*







Percent change







* Prior-year figures partially adjusted in accordance with International Accounting Standard 8.

** Figures exclude dormant employment contracts, employees in the work and nonwork phases of preretirement part-time arrangements and low-wage earners.


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