By Liz Segrist
Published Nov. 8, 2015
From the Oct. 19, 2015, print edition
A livestreaming video app that launched in Charleston about a year and a half ago is now the second-most-used livestreaming app, sandwiched between Periscope and Meerkat, according to Chief Marketing Officer Will Jamieson.
Eric Bowman, president and co-founder of Daniel Island-based Sparc, Justin VanBogart, founder of Charleston-based Fanful, and Ian Fay of Washington, D.C., co-founded Stre.am about a year and a half ago. They wanted to be able to live-stream content directly from their cellphones and have it be playable on any device.
|Will Jamieson, Stre.am’s chief marketing officer, said content creators can develop a following on the livestreaming app. (Photo/Liz Segrist)|
Bowman recruited Jamieson — co-founder of social music listening app Geekin Radio — to join Stre.am a few months ago. Jamieson said he was attracted to Stre.am’s scalability and the team’s technical capabilities — each of its 10 employees has a software development background.
The Stre.am team works out of a 1,500-square-foot, second-floor office space in a building across the street from Sparc’s headquarters along Clements Ferry Road.
Stre.am users can log in with their email or connect through social media to stream content, and they can shoot a live feed of what’s going on around them. Streams can be as long as desired, and they disappear once they are completed. Users can also post a reel, which is a 15-second stream of video available to viewers for 36 hours.
Stre.am users have shared live-streams of them playing music, rapping, rock climbing, traveling or performing crazy dares, for example. Other users broadcast speeches, concerts or news conferences for people who could not attend. The app also has a chat function.
“This allows you to stream live video directly from your phone. It also allows you to view live video from around the world. You can be a content creator or a content observer of what’s going on right now,” Jamieson said. “But it’s got be an engaging experience, otherwise no one is going to watch it.”
Jamieson said the startup has been adding features frequently and growing users around the world, though he declined to share numbers. The company is now focused on growing it user base, which will enable data analytics, content aggregation and content distribution.
The five-year goal is for millions of people from around the world to be sharing content that could potentially be redistributed to other media, such as newspapers, websites or concert venues — and then monetized.
“I like building and making cool things come to reality. Startups are the opportunity where you get to do that,” Jamieson said. “You get to take something from concept to product to it actually being used. It’s like a form of art in a way, where you get to create something and give it to the masses and people get to enjoy it.”
Reach staff writer Liz Segrist at 843-849-3119 or @lizsegrist on Twitter.
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