Greenville-based 6AM City acquires Texas media company

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6AM City, a high-growth newsletter-first local media company headquartered in Greenville, S.C., has acquired Austonia Inc., an Austin, Texas-based local media company that reports on the news and events

“When we were expanding into Austin, the media company that most reflected our own model, ethos, and commitment to community was Austonia. It’s serendipitous that we are bringing the two together to better serve Austin,” said 6AM City vice president of Expansion Michael Mazzara in a news release.

Austin is one of 6AM City’s quickest-growing markets, the release stated. The city has seen an influx of new residents, many of whom come from other 6AM City markets and are actively seeking resources to become better connected in their new home.

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The Austin newsletter, ATXtoday, is editorially led by London Gibson former Pulliam Fellow and environmental reporter for the Indianapolis Star and Laura Figi, who is a former reporter for Austonia, the release stated.

Austonia, founded in 2020 by Mark Dewey, has over 20,000 subscribers to the daily newsletter that is also coincidentally published at 6 a.m., a popular news website, a thriving membership program, and a strong social following, the release stated.

“6AM City is exactly the right company to build on what we started here at Austonia two years ago, providing useful information in a brief, interesting format,” Dewey said in the release.

Austonia’s daily email newsletter and website will become part of 6AM City’s Austin brand ATXtoday significantly expanding local reach, according to the release.

Dewey will serve in an advisory capacity to 6AM City supporting the transition of Austonia to ATXtoday and ensuring the long term sustainability of the legacy that Austonia created, the release stated.