A Charleston television station is revamping its programming with the addition of a new lifestyle show.
WCSC-TV (Ch. 5) anchor and reporter Emilie Zuhowski will host Live 5’s new lifestyle show, “Palmetto Life,” starting Sept. 11, according to a WCSC news release.
The hour-long program will air Monday through Friday at 9 a.m., replacing the syndicated series “Hot Bench” in a station-wide effort to provide more local programming to the community across all platforms, the release stated.
The new brand will replace “Lowcountry Weekend,” WCSC’s current lifestyle property.
“Palmetto Life” will explore the culture, people, food, things to do, and businesses that make the Lowcountry one of the most desired places to live, work and visit, the release stated.
Segments will include on-location and in-studio features with restaurants, small businesses, outdoor recreation, distilleries, breweries, musicians, community leaders and organizations, the release stated.
“Our goal is simple,” WCSC-TV marketing Director Steven Bevels said in the release. “We want to connect the community to get the most out of where we live. Emilie truly loves the Lowcountry and the people that make it one of the best places the nation to call home. We’re thrilled to have her lead the Palmetto Life team.”
“Pop goes the WEZL” will highlight weekly pop culture, upcoming local concerts, and who to listen for on Opry Live with WEZL-FM’s Ric Rush, the release stated
The community affairs program “Bounce Around Charleston” will make its main channel debut moving from WCSC 5.2 to a regular segment on “Palmetto Life,” according to the release.
"This year we’re celebrating our 70th anniversary, and there is no better time for Charleston's legacy station to be launching a lifestyle show. I am honored to be leading the initiative in the community I love,” Zuhowski said in the release. “As a reporter and anchor for Live 5 News, I was able to meet people in our community and share the stories that mattered most.
“There are countless stories in the Lowcountry about people making it a better place, and I couldn't be more excited we finally have the platform to showcase them.”