By Matthew Clark
Published Nov. 16, 2015
Officials with the city of Greenville are expecting the same holiday rush along Woodruff Road as in years past. Because of that, engineers are putting traffic measures into play similar to those implemented last year.
Dwayne Cooper, engineering services manager with the city of Greenville, said the city is putting the measures in place and expects them to be in place throughout the holiday season.
To help manage traffic along Woodruff Road for the holiday season, the city of Greenville is implementing some changes to traffic patterns from Market Point to Verdae Boulevard. (Photo by Matt Clark)
“We are restricting the left-turn movements, and that should reduce the number of accidents at that location,” Cooper said. “We did this last year and had no accidents there.”
Additionally, he said the city is placing message boards along Woodruff Road instructing drivers not to block the intersections. Greenville Police will also be patrolling and monitoring traffic from The Shops at Greenridge to Verdae Boulevard.
The S.C. Department of Transportation has been monitoring traffic cameras in the area to observe traffic patterns and determine when Woodruff Road is more congested. According to the city, the least traveled times of the day on Woodruff are weekday mornings between 9 a.m. and noon and Saturday mornings before 10 a.m.
Conversely, the most traveled times on Woodruff are weekdays, 4-9 p.m., and on Fridays and Saturdays from 11 a.m. into the evening. Cooper said traffic engineers are preparing for an increase in traffic during the holiday season, specifically along Woodruff Road from Verdae Boulevard to the other side of I-85.
“We always try to anticipate an increase in traffic, and last year, the measures worked really well,” Cooper said. “We made sure the intersections stayed clear.”
He said that, during the holiday season, motorists should try to travel during off-peak times and use alternate routes to Woodruff Road, such as Roper Mountain Road, Salters Road, Carolina Point Parkway, Miller Road and Garlington Road.
While the city is preparing for holiday traffic, Cooper said there is the potential that some of the measures implemented during the season may become more permanent. He said keeping barricades on Woodruff Industrial and I-85; right of way between developments, particularly around I-85; and constructing the Woodruff Road Parallel connecting Market Point and running along Woodruff to Miller Road are potential solutions to the daily traffic congestion.
“There are long, long-term projects that would go and connect as far as Mall Connector, but funding is still an issue, and it takes a long time for projects like these to come about,” Cooper said.