Spartanburg partners with national data firm

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OneSpartanburg and the city of Spartanburg have partnered with Buxton, a household data analysis company, to chart the future of Spartanburg’s strategic growth. Buxton’s data will be used as an economic development tool, showing developers and local businesses which projects align well.

Buxton uses customer analyses and external data to craft development strategies, according to a news release. Analyzing demographic information and lifestyle and spending habits, Buxton has provided access to more than 50 customizable reports to OneSpartanburg’s Downtown Development Partnership.

“Spartanburg’s high growth offers a unique opportunity for us as community advocates to elevate our processes in ways that provides a proper expectation for our regional and national inquiries, while allowing access to an often-intimidating concept to our local businesses,” said Jansen Tidmore, executive vice president of the Downtown Development Partnership, in the release. “With the surge of regional and national developers looking to call Spartanburg home, we have to have the level of data at our fingertips that is expected from these entities. Buxton gives us the advantage of understanding the households in our community in a way that we could only speculate before.”

OneSpartanburg is making reports available to local business owners who want to understand their customers on a household-by-household basis. To submit a request, businesses should visit the Downtown Development Partnership website and select ‘Request Custom Data Report’ under Downtown Demographics.

“Along with the benefits Buxton data can provide to Spartanburg’s future economic development, this fills a need that we hear often from our small business members that are looking to scale their business,” said John Kimbrell, executive vice president of the Spartanburg Area Chamber of Commerce, in the release.

Local businesses interested in understanding Buxton’s data are invited to attend the Spartanburg Chamber’s first Caffeinated Conversations at 8:30 a.m. on July 24 at SMC Studio. Tidmore will provide attendees with an overview of Buxton, what data is available and how it can help Spartanburg strategically continue its growth.