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Hospitality and Tourism

Euphoria festival in Greenville announces 2023 lineup — here’s what’s new

Hospitality and Tourism
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A popular Greenville festival is ramping up for its 18th year of food, wine and music celebration.

Plans for euphoria2023 include 55-plus events over the course of four days, ranging from classrooms, lunch and learns, and wine seminars to musical performances, signature events, and guest chef dinners. Greenville’s award-winning euphoria festival is set to take place Sept. 14-17.

“This is a banner year for euphoria,” said Morgan Allen, executive director of euphoria, in a news release. “We’re hosting more events, with more local restaurant partners, and giving more back to our community than we ever have before.”

The focus for euphoria2023 will be on smaller, locally owned restaurants, according to the release.

The tagline, “Savor — every taste, every sip, every note,” is one Allen hopes will provoke some food for thought.

Tickets go on sale April 20. Click here for more information.

“We chose to focus on some of our restaurant partners that might not always be in the spotlight, but show up every day to work hard and do what they love,” she said. “It is our mission to support those who’ve been part of euphoria from the beginning, as well as those who are just getting started and hoping to leave their mark on the industry. We are proud to build our schedule around this incredible group of passionate chefs, beverage professionals, hospitality enthusiasts, and dedicated musicians.”

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The events will be smaller and more intimate, with topics ranging from dim sum and oyster shucking to champagne and caviar, gin, macarons, and more. Several new venues are hosting events, including The Jones Oyster Co., Sum Bar, Patterson Kitchen + Bar, The People’s Tap, Camilla Kitchen, Scoundrel, The Community Tap, and Sassafrass Flower Farm, the release said.

euphoria’s signature events will return, with Aged to Perfection on Thursday, Sept. 14, Party in the Park on Friday, Sept. 15, and Feast by the Field, euphoria’s signature tasting event, on the following Saturday and Sunday. New this year is the “Local’s Ticket” for Sunday Feast, which will offer a $15 discount to anyone with an Upstate billing address. Sunday Supper, the laid-back Southern meal that serves as euphoria’s grand finale, will move to Greenbrier Farms while keeping with the tradition of featuring South Carolina Chef Ambassadors crafting dishes with locally grown ingredients.

A total of seven Michelin-starred chefs will collaborate for three different dinners. On Thursday, chef Juanma Barrientos of one-star Elcielo in Washington, D.C., and Miami, the first Michelin star in history for a Colombian restaurant, will host By the Starlight: A Michelin-starred Dinner at Patterson Kitchen + Bar. Emma Bengtsson, the first female Swedish chef to win two stars and the second female chef based in the United States to do so, will return to the festival for The Michelin Experience at Avenue on Friday, to collaborate with Chef Fredrik Berselius of two-star ASKA in New York City for a Scandinavian-themed dinner.

Seeing Stars: A Michelin-starred Dinner will return to Soby’s New South Cuisine on Saturday, featuring Ryan Ratino of one-star Bresca and two-star Jônt in Washington, D.C., Matthew Kammerer of two-star and Green star The Harbor House Inn in Elk, Calif., Josiah Citrin of one-star Citrin and two-star Mélisse in Santa Monica, Calif., and Charlie Mitchell of one-star Clover Hill in Brooklyn, N.Y., the first and only Black Michelin-starred chef in New York City, and the 2022 MICHELIN Guide New York Young Chef Award winner, the release said.

For euphoria2023, seven Upstate charities will be funded, totaling more than $75,000 in grants. This year’s recipients include Greenville Tech Foundation, The Family Effect, Project Host, Walt's Waltz, The Giving Kitchen, Metropolitan Arts Council, and Feed & Seed. All of the grant money will stay local and help people in the Greenville community, according to the release.

“We’re supporting nearly twice as many organizations as we did last year, and every dollar is staying local, making this our largest community impact to date,” Allen said.

Since euphoria was founded in 2006, the festival has funded projects for more than 50 local charities making for a significant impact on Greenville’s hospitality and tourism industries, economic development, and quality of life. In 2022, euphoria had a $4.8 million economic impact over the course of the four-day festival, according to the release.

Reach Krys at 864-640-4418.

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