In an interview with GSA Business Report earlier in March, Joe Erwin said his new “creation,” Endeavor, would be a “creative, collaborative community.”
Now, when the new membership-based entity opens its doors in late May on the fourth floor of the One building in downtown Greenville, there will be nine charter members.
The creative services companies joining as charter members are: A-Line Interactive LLC, BootCut Media, Donohue & Co., DX Marketing, Eleven Events, Happen Associates, Skyline Video Productions, Lingo Films and Upper West Creative.
Ally Cutter, who partnered with Anne Decabooter to form BootCut Media, said they found out about Endeavor from Erwin. Both Cutter and Decabooter are former employees of Erwin Penland, and both were interested in learning more about the community.
“I would say we were sold on it pretty quickly,” Cutter said. “We had been in the market for a new space, and we were unsure of what we would do and how we would grow, but once we heard about it and everything got locked in, we were on board.”
Erwin said the memberships for Endeavor range from 24/7 access to daytime passes. The nine charter members will have 24/7 access to the facility. The cost for membership ranges from $450 per month for 24/7 access to $125 month for daytime access, usually allowing access from 8:30 a.m. to 5 p.m., Monday through Friday.
The access includes conference room usage, high-speed Internet and Wi-Fi, a gym on the floor and access to networking events.
“The space matters. That is why we are biting off the investment,” Erwin told GSA Business Report in an earlier interview. “There is just a great buzz in the area, and that is what creative people crave.”
The charter companies include a digital marketing and web development firm; digital and traditional media planning and buying services; a brand and change marketing consultancy; a target-marketing firm; an event marketing firm; an innovation agency; a video production and post production service organization; and an advertising, marketing and branding agency.
Happen Associates Inc. and DX Marketing are companies established elsewhere and using Endeavor to establish a presence in South Carolina.
“For many years, DX Marketing has crisscrossed the state from Savannah and Greenville to serve our clients in the Upstate,” said Ray Owens, president of DX Marketing, in a statement. “Over that time, we’ve considered many different office locations, but nothing really felt right for us until Endeavor came along.”
However, other companies — such as Upper West Creative, which will continue to operate its Williams Street office in Greenville, and BootCut Media plan — to stay in Greenville and focus on collaboration and expansion.
“Our plans are to focus on growth and building up our client base,” Cutter said. “We have a pretty good base established, and we have a pretty wide footprint already.”
Reach Matthew Clark at 864-235-5677, ext. 107, or @matthewclark76 on Twitter.