Media veteran named publisher for SC Biz News

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Bridge Tower Media has named media veteran Donna Bischoff publisher of SC Biz News, the media company serving South Carolina’s business executives and others interested in the Palmetto State’s business community.

As publisher she will oversee operations of everything under the SC Biz News banner, including SCBIZ Magazine; the print and online versions of GSA Business Report, Charleston Regional Business Journal and Columbia Regional Business Report, and all of the digital newsletters under those flags; as well as events and programs such as Forty under 40, Health Care Heroes and the annual S.C. Manufacturing Conference and Expo.

"Donna has a proven track record of remarkable success. I’m confident she will accelerate our work in building our SC Biz audience through the strength of our content and innovation, particularly in our digital efforts,” said Liz Irwin, executive vice president/media for Bridge Tower Media. “Our goal is to always empower the business communities we serve with data, insights, and connections — igniting growth for those businesses. Donna knows the strength of that mission and the impact it has on our business readers. No doubt she will help take SC Biz to new levels.”

With a career that includes a stop as general manager and vice president of sales at the St. Louis Post-Dispatch, Bischoff was most recently vice president of branded content, key accounts and performance media for Lee Enterprises of Davenport, Iowa. In that role she led successful efforts in a multi-market video series and built a team that generated millions in net revenue by producing video, articles, social, infographics and experiential marketing ideas. She also served as publisher of Feast and Field, a digital and print magazine telling the story of food and drink.

“I’m excited to be a part of the growth happening at BridgeTower Media,” Bischoff said. “The team at SC Biz News is innovative and passionate. They are focused on building rich content that reaches a highly influential audience of industry leaders and executives and I am thrilled to be on the team.”

SC Biz News is a statewide business news and events organization with offices in Charleston, Columbia and Greenville.