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Greenville firm purchases Tower at 1301 Gervais

Real Estate - Commercial
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The Tower at 1301 Gervais, a 298,926-square-foot Class A office building in Columbia, has been sold to a Greenville firm, CBRE announced.

RealOp Investments LLC of Greenville acquired the property from Morning Calm Management for $28,125,000.

The Tower at 1301 Gervais is currently 80% occupied and located in Columbia’s CBD submarket. Having recently undergone a $2 million renovation, the building has an upgraded fitness center, common area, restrooms and tenant spaces offering modern and open office environments. The 20-story building is a prominent feature in Columbia’s skyline and has attracted a diverse tenant base that spans across technology, education, government, law, real estate, insurance and other sectors. Anchor tenants include the University of South Carolina, S.C. Carolina Chamber of Commerce, Cumulus Media, TM Floyd & Co., IT-oLogy, and Merrill Lynch.

“The Tower garnered competitive interest from investors who recognized the area’s technology growth and momentum,” said Patrick Gildea, CBRE executive vice president, in a press release. “Cutting-edge technology and media firms choose to office at the Tower at 1301 Gervais and benefit from the University of South Carolina’s technology outreach program. Continued technology industry growth in the Columbia area ensures continued success for these firms.” 

The Columbia office market has experienced declining vacancy rates and 14 consecutive quarters of positive absorption. Following a national trend, Columbia has seen an increase in asking rates, of nearly 9% over the past year, CBRE reported. Despite the increase, the area has seen an influx of new tenants to the market and organic growth among existing tenants.

A combination of consistent production of a highly educated workforce and affordability is attracting out-of-market investors, according to CBRE. 

CBRE’s Patrick GildeaAaron DupreeMartin Moore and Matt Smith represented Morning Calm Management.

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