Salt Life, Coast owner acquires Dallas company for $8M

Listen to this article

Delta Apparel Inc., a Greenville clothing provider of athletic and lifestyle apparel brands such as Salt Life, Coast and Soffe, has purchased a Dallas technology company Autoscale.ai to further leverage the clothing company’s product workflow.

Delta Apparel purchased Autoscale.ai for $8 million with plans to use the Texas company’s technology will boost profits, according to a news release.

Delta’s DTG2Go brand offers on-demand, direct-to-garment digital print and fulfillment services. The company’s marriage with Autoscale will help automate this process for those in the design creation, art and licensing management field, the news release said. 

“Integrating Autoscale’s innovative technology into our portfolio is a critical part of our strategy to drive enterprise value over the long term by providing an automated, scalable, seamless solution for on-demand, decorated apparel — from design to fulfillment,” Delta Group President Deborah H. Merrill said in the release. “The acquisition allows us to take full advantage of the Autoscale technology, which should quickly expand beyond its current capabilities, further transforming the on-demand opportunities in today’s e-commerce market.”

Autoscale.ai founder and CEO T.K. Stohlman will continue as president of Autoscale, while Syed Aamir Naqib, Autoscale’s chief technology officer, is also joining DTG2Go in the same role.

“We expect to quickly launch some new applications utilizing Autoscale technology which should expand the on-demand opportunities for our existing customers and bring new customers to our DTG2Go platform,” Merrill said in the release.