Los Angeles-based sustainable fashion brand Reformation will open its first South Carolina store on King Street in Charleston in early September.
This marks Reformation’s fourth store in the Southeast, a growing region of emphasis for the brand, and 41st globally as it continues its mission to bring sustainable fashion to everyone, a Reformation news release stated.
Like all Reformation stores, the Charleston location at 287 King St. incorporates a variety of sustainable elements such as vintage furniture, hangers made with FSC-certified wood, and reusable deadstock totes, and will offset 100% of its electricity usage with renewable energy, the release stated.
This location will also feature Reformation’s tech-driven retail concept, which brings the best of its online experience to its physical doors, the release stated. The result is a more customer-centric shopping experience while remaining, as always, environmentally conscious. While visiting, shoppers can peruse a selection of Reformation’s signature, vintage-inspired dresses and fall essentials including denim, tops, sweaters, boots and more, all perfect for tailgate season and back to school dressing.
Reformation’s retail concept, according to the release, includes:
- Touchscreens to seamlessly send clothes directly to your dressing room without having to physically carry them;
- Additional touchscreens in each dressing room to order new sizes or styles; and
- Fully customizable lighting (“Cool,” “Golden,” and “Sexy Time”) in each room.
At all Ref stores, customers can recycle their pre-loved Reformation goods (Ref Shoes, denim, sweaters, activewear, handbags and outerwear) — including the new Charleston location — through RefRecycling. To participate, customers can drop off their well-worn Reformation pieces and receive credit towards future purchases ($25 for shoes and handbags, $20 for outerwear, $15 for denim, $10 for both sweaters and activewear).