Blue Acorn, a Charleston-based e-commerce design and development firm, laid off an unspecified amount of employees, company spokeswoman Bethany Kelley confirmed in an email today.
The company did not respond to questions about how many people were laid off or which departments were affected. The layoffs were an effort to align employees with customer needs, according to Kelley and company founder and CEO Kevin Eichelberger.
“With any successful business, it is important to align the needs of our clients with company staffing and adjust when needed,” Eichelberger said in an emailed statement. “We evaluated our client needs and made changes to best reflect those needs as well as the needs of our company.”
Kelley said in an email that “no other changes are expected” and that the company will continue focusing on “helping our clients navigate the rapidly evolving e-commerce industry” as it adds new clients to its roster.
“We continue to take on new accounts, and continue to hire for key positions,” Eichelberger said. “These changes are an important and necessary step for our continued growth and strengthen us for the remainder of 2016 and beyond.”
Blue Acorn studies the psychology of why and how people buy things and uses data and analytics to customize their online shopping experience. Employees might design two pages featuring the same products, divide the online traffic between those pages and measure the results to see which design produced more online sales.
The company has grown rapidly in the past five years, expanding from nine employees in 2011 to about 100 employees today. It has been listed in the 2013 Inc. 500 and the 2014 Inc. 5000 for its growth.
Blue Acorn’s main office sits within Raven Cliff Co.’s Half Mile North development at 145 Williman St. on the upper peninsula. The firm expanded last year into an 8,000-square-foot renovated warehouse across the street, which was designed to house the company’s marketing and sales teams, as well as some development teams.