A recent Google economic impact report shows South Carolina businesses, publishers and nonprofits used search and advertising tools to generate $2.37 billion in economic activity.
“Being online can have a big impact,” Mary Ellen Coe, president of Google Marketing Solutions, said in a news release detailing the company’s ninth annual economic impact report. “It’s where businesses connect with their customers.”
The company launched its Grow with Google initiative to help create economic opportunities for small businesses. The initiative will give businesses access to training and tools to improve digital skills.
Last month, more than 750 people attended Grow with Google training and workshops in Columbia, the company said. Grow with Google also announced a $100,000 sponsorship to the Women’s Business Center of South Carolina at Columbia College aimed at enhancing digital skills and workplace development.
A national study by Deloitte concluded that more than 80% of small businesses surveyed were not taking advantage of online digital tools. The report also determined: