Upstate’s first build-your-own charcuterie concept opening in downtown Greenville

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The Upstate’s first build-your-own charcuterie experience and wine bar will open in downtown Greenville in just a few weeks.

Vickie Zambrano, owner and chief curator of Curean, said she noticed a gap that needed filling in the Upstate, specifically Greenville.

“I love charcuterie, but half the time I order a board (at a restaurant and) 40% of the items on it I do not like,” she said. “I knew just charcuterie would not be enough to make people happy long term. So custom picnic baskets and a food cart came next. That still wasn’t enough, so the wine bar and small plate concept was added on. Then, the chef dinners and catering events were added, and here we are today, combining all the things I have done in my career thus far. A lot of it is selfish and things that make me happy, but I also think these things will make Greenville happy.”

Located at 732A S. Main St., Curean will feature to-go custom charcuterie boards, picnic baskets, Mediterranean-inspired small plates, wine, craft cocktails and gelato.

“Downtown Greenville is the heartbeat of the city,” said Zambrano. “I can’t imagine being anywhere else. Main street is alive, and I wanted to be somewhere lively. We have a big focus on the community and are sourcing a lot locally. We can’t wait to be involved with other fun projects and events around town.”

Tiffany Dorau with Interior Enhancements of Cashiers, N.C., designed the restaurant, said Zambrano.

“I never thought my restaurant would be this beautiful,” she added.

Zambrano said a piece of advice she has for aspiring restaurateurs is that if you are new to the industry, say yes to everything.

“That’s what I did in the beginning, I learned a lot, and I’ve grown my network immensely that way,” she added. “Someone needs a last minute bartender? Do it. Floor manager for the night? Do it. Kitchen needs help prepping? Do it.”

When asked if there are any plans to open additional locations at this time, Zambrano said there are a lot of plans for the next five years.