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Charleston, Utah firms merge to form real estate tech company

Jason Thomas //January 30, 2023//

Charleston, Utah firms merge to form real estate tech company

Jason Thomas //January 30, 2023//

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Charleston-based BoomTown, a cloud-based sales and marketing automation platform serving real estate professionals and Inside Real Estate, a high-growth independent real estate software company, have merged to form a residential real estate technology company.

The merger creates a provider of residential real estate software and services across product and customer segments, a BoomTown news release stated. As a result of the acquisition, Inside Real Estate is positioned to help top-performing franchises, brokerages, teams and agents manage their business more effectively by providing technology, services and partner ecosystem from a single provider, according to the release.

Inside Real Estate’s Joe Skousen will continue to be CEO leading an executive team of industry veterans from both Inside Real Estate and BoomTown, including Grier Allen of BoomTown as chief strategy officer and Nick Macey as president, the release stated. The company is headquartered in Salt Lake City, Uah, with offices in Charleston, and Carlsbad, Calif., and employees located throughout the U.S.

“This is the first day of an exciting new chapter for BoomTown and our clients,” BoomTown CEO Grier Allen said in the release. “Joining Joe and the talented Inside Real Estate team enables us to continue on our combined mission to serve the real estate industry with world class technology and services. With a clear vision for the future, we look forward to accelerating the pace of innovation to fuel our clients' growth and success.”

Inside Real Estate, which partners with over 400,000 real estate professionals, and BoomTown, which serves more than 100,000 real estate professionals, will bring together the breadth and depth of each company’s award-winning technology solutions, top-shelf client support and services, and one of the largest and most engaged communities of top producing real estate professionals, the release stated.

The merger creates a combined portfolio of back office solutions, including CORE Back Office, Brokermint and Inside Real Estate’s recently acquired AmpStats, the release stated.

“I commend Grier and the BoomTown team for what they have built and accomplished with their clients over the past 15 years,” Skousen said in the release. “Our companies share a common DNA that is focused on driving real results for every client, every day.  Together, we will deliver an unmatched experience for every user from single agents, to top performing teams and mega teams, to robust national enterprise brands. Our No. 1 job is being a tech partner to our client – this combination reinforces that commitment.”

Houlihan Lokey served as exclusive financial advisor and DLA Piper LLP (US) served as legal advisor to BoomTown, according to the release.