A new concept in golf entertainment that combines accessible par-3 golf with enhanced hospitality has relaunched with a completely refurbished “The Grubhouse.”
In 2022, 8AM Golf invested in 3’s along with partner Justin Timberlake with the intent of enhancing the popular and successful concept in Greenville, and replicating it in major metro areas across the United States, according to a news release. Timberlake is a songwriter, performer, actor and producer.
“Non-traditional golf experiences are bringing the game to new audiences,” said Hoyt McGarity, president of 8AM Golf. “We feel 3’s represents the best of what this category has to offer and look forward to rolling out additional 3’s destinations across the nation.”
The golf course features a lighted, 12-hole par-3 golf course with adjacent practice areas and an 18-hole putting course. One loop around the course takes less than 90 minutes. Featuring a “retro-cool vibe,” The Grubhouse offers comfort food, drinks and merchandise in a space designed “to feel like home,” including firepits, Adirondack chairs and music, the release said.
The golf course property is owned by the Greenville Downtown Airport, and James Stephens, Greenville Downtown Airport director, said they’ve been asked for years why the airport has it.
“What started out for us as a need to protect our aerospace, has developed into what you see today,” he said at 3’s grand opening on Wednesday. “We have had a golf course out here for years, but it’s never been anything like it is now. We are super excited to partner with everyone who has been a part of this and see what the future holds for this facility.”
3’s was founded by restaurant and hospitality entrepreneur Davis Sezna in 2019, with the first location opening in Greenville in 2020.
“The goal for 3’s is to create a relaxed destination with casual golf, to grab a bite and a drink, hang out with family and friends, and meet new people,” said Sezna.
“We’re trying to make golf easy, fun and affordable for everyone to enjoy and I think we’re accomplishing that every day at 3’s,” he added.
Greenville Mayor Knox White said at the grand opening, “We’ve always had confidence in Davis. He’s such a great visionary, and the idea that he wanted to do something like this in Greenville is just a great compliment to our community.”
The Grubhouse serves as the home base of 3’s. Golf clinics, camps and leagues are offered for golfers of all ages and skill levels.s