$4M renovation begins on 60-year-old downtown Greenville building

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Renovations have begun on Greenville’s first “modern” office tower.

The Daniel — also known as the Landmark Building — was also the first big move in the city’s transition to a “white-collar economy,” and Charlie Daniel’s vision of a “headquarters town,” according to a press kit from The Daniel.

“That vision predated downtown Greenville’s arrival as a major Southeastern economic center and urban planning award winner. Just as it heralded a transformation that was to come then, The Daniel today stands poised to lead yet another phase of downtown Greenville’s development. From its mid-century architecture to its time-capsuled lobby to its sheer size, The Daniel still stands alone,” the press kit stated.

Originally built by Charlie Daniel as a headquarters for his companies, Daniel Construction Co. and Daniel International Corp., The Daniel was built with 24.6 million pounds of concrete, 4.5 million pounds of steel, 420,000 pounds of white Georgia marble, and 103,000 pounds of granite, according to the press kit. At the time it was the tallest building in the Carolinas.

The Daniel broke ground on June 29, 1964, and was completed in October of 1966. The building first opened on July 1, 1967, and BB&T became the primary tenant in 1989.

The building was renamed the Landmark Building in 1999 and purchased by Greenville-based ownership group Dunean Capital Management in June of 2022.

“We saw an opportunity to own a great piece of real estate in our home market and to add value to an iconic building that is a huge part of Greenville’s history,” said Gaston Albergotti, president of Dunean Capital Management. “We knew when we bought the building that we wanted to make improvements that would reintroduce it to the market.”

Back-of-house upgrades to the roof, HVAC system, fire safety and access controls were completed over the last 18 months.

This year, the building is being rebranded to its original name: The Daniel. Renovations of the lobby, exterior plaza and parking deck are anticipated to begin in Q2, according to SLANT, The Daniel’s branding agency.

“Having completed those necessary items, we are excited to get started on the more exciting public-facing projects including the lobby, the exterior plaza and the exterior of the parking deck,” said Albergotti. “We hope the plaza and the Main Street lobby will become spaces people can meet, do business and enjoy the north side of downtown Greenville.”

The ownership/renovation team consists of a group of local investors led by Appian Investments and Capa Management; the leasing/management is by NAI Earle Furman; and DP3 Architects is the architect of record for the renovations project.

“The decision to rebrand was an easy one,” said Albergotti. “Many locals still refer to it as the Daniel Building while others have adopted the Landmark Building or call it the Windstream Tower. We wanted to simplify the branding but more importantly we wanted to honor the legacy of Charlie Daniel. We will be rebranding the building as ‘The Daniel.’ This building was built by Charlie Daniel to be an inspiration for companies to form and grow in downtown Greenville. In 1964, the groundbreaking symbolized the rebirth of downtown, and we are seeing the fruits of that vision today. We believe Greenville owes a debt of gratitude to Charlie Daniel, and we are proud to put his name back on his building.”