National retailer opens in Forest Acres shopping center

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Beauty products store Sephora, the first of several new retail tenants coming to Trenholm Plaza in the near future, held its grand opening Friday, Oct. 21.

City of Forest Acres officials and Sephora employees held a ribbon cutting and cheered as the store opened its doors. A crowd of eager shoppers were waiting in the parking lot well ahead of the opening.

Sephora is one of three tenants taking over space vacated by long-time tenant Stein Mart in 2020. Home furnishings and accessories retailer HomeGoods and Bath & Body Works will occupy the rest of the space.

This is the third Sephora in the Midlands. Other stores are located at Columbiana Center and inside JC Penney at the Village of Sandhill. Sephora is based in France and has 2,700 stores worldwide. The retailer carries a wide variety of cosmetics, hair care products, fragrances and other beauty-related items.

HomeGoods and a fourth new tenant, Duck Duck Goose, a children’s store, are set to open sometime in November, city officials said.

Trenholm Plaza, located at 4840 Forest Drive, is one of the most popular shopping locations in Forest Acres and is home to Publix, Soma, Fresh Market, Loft, Lululemon, and other popular chains as well as local and regionally owned retailers.